Mystery Shopping

Industry challenges:

  • Shopper fraud
  • Need for instant data delivery
  • Remote locations without internet coverage
  • Incomplete survey submissions
  • Need to verify data after the survey is submitted
  • Need to confirm inspection location and time
  • Adjust the survey form according to the scenarios

How MobiAudit™ helps:

  • On-the-spot data collection and submission
  • Data validation during entry
  • Instantaneous data submission
  • Increased accuracy and efficiency of the shoppers
  • Geo-verification and time-validation of all answers
  • Seamless integration with the Shopmetrics™ mystery shopping platform

Make MobiAudit™ part of your business

Industry Overview

According to a 2005 report commissioned by the Mystery Shopping Providers Association (MSPA), the mystery shopping industry had an estimated value of nearly $600 million in the United States in 2004. Companies participating in the report experienced an average growth of 11.1% from 2003 to 2004. The report also estimates more than 8.1 million mystery shops were conducted in 2004. As of 2009, the current worldwide growth rate for mystery shopping is estimated at more than 12% annually.
Problems

The industry's main resources are the mystery shoppers, anonymous agents who evaluate the service of firms and report back to the mystery shopping agency. As such, they are also the main area where performance boosts can be pursued.

With technology penetrating incrasing segments of today's business, the data collection methods used by shoppers are becoming increasingly obsolete. The high level of mobility and convenience that are so crucial to shoppers' performance have been left behind with the current paper forms and desktop applications. Mystery shoppers need something intuitive and easy to use on location. They also need a platform that will allow them to perform an inspection, free of factors that can slow down the inspection process, especially the lack of an internet connection.
Solution and Results

Since identifying these issues MobiAudit™ has been working on the ultimate data collection platform to make the shoppers' lives easier. The digital format of data input offers mystery shoppers greater mobility and convenience, while cutting down a large portion of the costs that mystery shopping agencies encounter.

At the same time it provides agencies with an opportunity to differentiate themselves by going green in an industry where environmentally-friendly practices are a rarity. In addition, MobiAudit™ includes tools needed for rapid input of data. The data which is directly synced with the central servers, allowing for real-time results and optimal efficiency.

MobiAudit™ Case Studies